1. The smell is wonderfully fresh and very summer-like
2. The oil absorbs into your hair VERY fast
3. It sure does make you hair soft!
Using it over time I hope to see a pretty big change, as that is what the other reviewers are saying- "it decreases drying time", "makes your hair very shiny and less frizzy", "protects from UV damage"... the list goes on! It's also a big hit with celebs!
Take a trip on over to http://www.moroccanoil.com/ to read about the awesome benefits from Moroccan Oil.
The bottle retails for about $35.
Yay for awesome new products!